Saturn Sky Microsite
Client: GM | Goodby Silverstein & Partners
Goodby Silverstein & Partners and General Motors charged Exopolis with the task to create a different kind of campaign for the product launch of Saturn’s first sports car, the Aston Martin designed Sky. Rich environments shifting from day to night were created around an interactive 360º view of the roadster, allowing the audience to experience the Sky from any angle under various lighting and weather conditions. They were also invited to explore the Sky’s unique features on three axis via a fully rotational model, as well as receive news and promotions through feed-enabled screen savers created around the same environmental motif.
Promax/BDA Gold, Saturn Sky Microsite
One Show FInalist, Saturn Sky Website
CLIO Finalist, Saturn Sky Website
Flash Forward NYC Finalist, Saturn Sky Website
HOW Interactive Awards, Saturn Sky Website