E-Class Launch

Client: MBUSA | Razorfish

Studio: David Estis

In just four weeks, nine distinct, fully CG 30 second videos were created for the 2009 E-Class launch, allowing the audience to experience the newest in Mercedes innovations first hand before sitting in the driver’s seat. Rich media executions transformed the front page of major news and financial websites (such as New York Times) into virtual showrooms, driving traffic back to the demonstration videos E-Class website.