Chanel Makeup & Skincare

Client: Chanel | Razorfish

Studio: David Estis

Creative for Chanel’s online makeup/skincare boutique. Product exploration is seamlessly tied to e-commerece, elevating it’s digital retail presence to a couture online shopping experience via striking visuals, intuitive tools, and intelligent shopping cart. Much of the visual design was based on the famous faceted mirrored spiral staircase connecting all four levels of  Chanel’s apartment at 31 Rue Cambon, allowing her see what was happening on every floor from a single vantage point.