Beyond Rubik's Cube

Client: Liberty Science Center Studio: MPC

MPC was approached by Liberty Science Center to design and build an immersive, interactive entryway for the the world's first museum exhibition about the Rubik's Cube. The exhibition marks the 40th anniversary of the world's best-selling puzzle toy. 

With highly interactive physical and digital challenges, Beyond Rubik’s Cube invites visitors to consider how the Cube emerged from a workshop in Communist-era Hungary to become a worldwide phenomenon, fostering creativity across the fields of science, technology, engineering, robotics, the visual arts, music, film, architecture, and mathematics.

The $5 million exhibition was designed by LSC with lead creative partner Google, and the Cube’s Budapest inventor Ernő Rubik, and will embark upon a seven year worldwide tour after a nine-month stay at LSC. 

For more info, check out the Beyond Rubik's Cube Google+ page here and Liberty Science Center page here.

As visitors enter the exhibition, the story of the Rubik’s Cube – from abstract idea to physical puzzle – is revealed at the entry corridor in three distinct chapters. Each section naturally flows into the other, and is subtly affected by the guest’s presence. The immersive, evocative passageway will prepares visitors to stretch beyond a limited perspective of Rubik's Cube, and introduces the idea that the exhibition will be interactive.

Glowing, subtly faceted walls serve as the canvas for animated, linear, colored projections that dance across their surface and subtly respond to visitors’ presence and they pass through the space. Graphic elements are arranged along an isometric grid, and transition from points and lines to colored planes, and finally to fully formed cubes near the end of the

corridor representing both Ernö Rubik’s creative process and the mathematical components that make up the cube. Elements continuously animate towards the exhibition space, urging visitors to explore further, and waves of flipping cubes ripple through the scene, and cause the grid to transition briefly to a 2D perspective.

Each point and line element have a distinctive sound, and each color has it’s own unique soundtrack, ensuring that the audio continuously evolves with the graphic elements.